The Standard Join the waitlist

Rowing Recruiting, Done Right

Get recruited to row in college.

The Standard guides high-school rowers and their families through college recruiting — founded by a current Princeton heavyweight who has been through the process from both sides.

No spam. One email when the first cohort opens.

The Problem

Recruiting rewards the families who know the game.

The timeline is opaque

Most families start taking recruiting seriously junior year — when many roster spots are already spoken for. The athletes who get recruited started the process before anyone told them to.

Coaches see thousands of erg scores

A college coach's inbox is a wall of 2k times and highlight links. Most intro emails are never opened — not because the athlete isn't good enough, but because the email didn't earn thirty seconds.

Your club coach has a team to run

Club coaches develop boats, not recruiting files. Nobody on your current team is paid to manage your timeline, your target list, or your conversations with college programs.

What We Do

A recruiting file coaches take seriously.

01

Timeline & target-school strategy

A season-by-season plan built around your class year, your scores, and a realistic target list — so you're early everywhere it counts.

02

A profile coaches actually open

Erg data, video, and results packaged the way college staffs evaluate — clear, honest, and impossible to skim past.

03

Direct outreach coaching

What to write, when to call, and how to handle official visits — coached by someone who sat on the athlete's side of those calls.

Nate Fineman, founder of The Standard

Who's Behind It

Built by someone who's been in the boat.

The Standard was founded by a current Princeton heavyweight rower — a recruited athlete and Eastern Sprints medalist who navigated this process as a high-schooler and now sees it from inside a top program.

Every family works directly with him: the same emails, calls, and decisions he made, applied to your recruiting file.

Nate Fineman Founder · Princeton Heavyweight Rowing

Be first in line when doors open.

We take a limited number of athletes per recruiting class — Class of 2028 spots open soon.